Tuesday, January 31, 2017

project 01 :: a disorganized collection of inspiration

quotes

"Stop looking at yourself as a designer, and start thinking of yourself as a deliverer of ideas." 
– Stle Melvr
"Setting an example is not the main means of influencing others; it is the only means."
– Albert Einstein
"I've learned that people will forget what you've said, people will forget what you did, but they will never forget how you made them feel."
– Maya Angelou
"I hope you know you're capable, brave, and significant, even when it feels like you're not."
– unknown
videos



images

credit: pg7inc Instagram feed

credit: lifelivedbeautifully Instagram feed

project 01 :: development

Over the weekend, I nailed down an idea for my video.

The premise will be "A Letter's Journey." This title has a double meaning; it will portray the progression of letterforms from sketches to a completed design, as well as the mailing and receiving of a letter itself.

I will develop a hand-lettered design in my own style, which will serve as the subject of the video. The video will show the design being created, then finalized, then sent as a letter. The receiver of this letter will then hang up the design, and post it on social media.

The story told in the video will explore the way design can be used to encourage and inspire, and comment on how design can be so widely spread in today's society.

On a technical scale, the video will showcase my experience in digital media production as well as graphic design.


sketch of storyboard 




digital storyboard pg 1 (stock imagery used to help communicate my ideas)

digital storyboard pg 2 (stock imagery used to help communicate my ideas)



Thursday, January 26, 2017

project 01 :: brainstorming

1.26.17

Today in class each of us shared our project ideas, which was helpful in understanding how to approach the project and all the different aspects we should consider.

Here's what I know for sure about my project:

  • It will be a video
  • It will include hand lettering
  • Primary purpose: to showcase my skills as a designer
  • Primary audience: other designers and future employers
  • Secondary purpose: a message that is beneficial for other viewers, something inspiring and/or encouraging
  • Secondary audience: general public
  • It will showcase how design can be used to encourage and inspire

Things I still need to nail down:

  • Specific message/theme
  • Content (specific images & words)
I spent today brainstorming potential themes and conducting visual research. I'm inspired by the Jubilee Project, this video, and some designers I follow on Instagram who take pictures of their hand lettering in front of beautiful scenery.

I'm not quite ready to lay out what exactly the message of this video will be, but hopefully I'll be able to nail it down this weekend.

Tuesday, January 24, 2017

project 01 :: project statement

Project 01: Self-Promotional Object or Experience

When thinking about the design skills that set me apart form other designers, these are some qualities that come to mind:

  • I love calligraphy & hand lettering.
  • I am double majoring in graphic design and digital media production.
    • Pursuing a journalism degree has given me experience in filming and editing videos, interviewing, and telling stories. It has also given me opportunities to study social media strategies and digital ways of communicating.
    • Having design experience on top of these journalistic skills is incredibly helpful in today's world. I'm interested in web design, social media, and communicating through video.
  • I am organized; a creative-minded person with 'Type-A' tendencies
    • I love making lists.
I desire to use design to inform, encourage, and inspire people. 

Therefore, for this project I think it would make sense to create a video that promotes my hand lettering/calligraphy style and emphasizes how design can be used to inspire and encourage.

My audience can include other designers, potential clients, future employers, and the general public. 

I still have brainstorming to do in terms of what content to include in the video and if there should be an overarching message to the video (perhaps something that is more helpful to viewers than simply watching what I can do). 

My parameters include: 
  • this is a 3-week-long project
  • the video should be no more than 1 minute
    • I want this to be a sampling of what I can create, not necessarily a full-resume self promotional video
    • in today's fast paced world, people hardly watch anything for more than 10 seconds. If I want this to be shared and appreciated by a larger audience, it needs to be engaging and to the point.
  • include videos of my process?
Taking all of these ideas into consideration, here is my Project Statement ::

I will create a video to promote my hand lettering work and show how design can be used to encourage and inspire.