project 04 :: synopsis

This project was a lot of fun to work on! It was especially rewarding because of the collaborative aspect. It felt like real-life experience working with a team of creatives. We worked together through the brainstorming, brand identity ideation, sketches, and iterations, and each individual brought her own unique insight into the project.

Our final brand, Mod with Purpose, is a store that sells modern and contemporary furniture in East Village in Downtown, Des Moines. It is fresh, clean, and modern with a high-quality-yet-playful vibe. This is Mod with Purpose's philosophy: "Our purpose is to provide you with beautiful, modern furniture that will last a lifetime. In our designs, form always follows function. Every piece is made with purpose in mind."

It was exciting to see how our hard work in deciding on a style guide in the beginning of the project paid off in the end. Even though there were three of us designing the different pieces, they seem cohesive because of the visual system we developed. It was also helpful to remain flexible while we worked with different applications of the visual elements, as this process allowed our brand identity to be refined and ultimately strengthened.

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project 03 :: synopsis

This project was a challenge because of the sheer amount of information we were dealing with. I suppose that was the point, as an "information design" project.

When I began the project, I had my own conceptions about the trail systems in Des Moines and how users might want to interact with them, as well as the information that was available about them. Therefore, the research I completed through this project was essential. I found a variety of maps online that provided different levels of information. I also explored other digital platforms like apps that have already been created and provide users with similar information to what I wanted to create.

The goal I wanted to accomplish in this project was to create one resource that provides information about the downtown trails in Des Moines, from Gray's Lake on the west to the Des Moines River on the east. It would lay out how the trails connect, and what sort of amenities are available along them (i.e. attractions, restaurants, and parking lots). I believe I achieved a visually pleasing prototype of such an app, but I think there is still much functionality that can be improved upon (with more time and a larger team of researchers and developers!).

Some of the principles from the readings that I was able to employ within the app included "provide options" and "don't reinvent the wheel." I provided options within my app by creating a variety of ways for the user to get to the information they need, and I stuck with the "wheel" that has already been invented by using some of the principles of Material Design.

If I were to enhance this project, I would use Adobe Muse, as some of the functionality I desired was limited by InVision or became too time consuming for the time restraints of this project. The time factor also affected how thorough my research was – I would love to have users test my current product, and through a human-centered design process continue to make iterations until a product is reached that would actually greatly benefit users.

Overall, I learned a lot about the research and thought process that goes into creating information design. It is not about making something you as the designer think is helpful or looks pretty, but about using research to inform the creation of something that is genuinely useful in a beautiful way.

project 03 :: final mockups & site map

Following are some example images of the final state of my app at the time to turn it in.

Click here to view the functioning prototype using InVision.

To make the final formal decisions for this app, I looked into Material Design and utilized their color palette, which was very helpful. The fonts I used were Hind and Nunito, both from Google fonts.

home screen

Finally, this site map lays out the structure of the app: