project 04 :: synopsis

This project was a lot of fun to work on! It was especially rewarding because of the collaborative aspect. It felt like real-life experience working with a team of creatives. We worked together through the brainstorming, brand identity ideation, sketches, and iterations, and each individual brought her own unique insight into the project.

Our final brand, Mod with Purpose, is a store that sells modern and contemporary furniture in East Village in Downtown, Des Moines. It is fresh, clean, and modern with a high-quality-yet-playful vibe. This is Mod with Purpose's philosophy: "Our purpose is to provide you with beautiful, modern furniture that will last a lifetime. In our designs, form always follows function. Every piece is made with purpose in mind."

It was exciting to see how our hard work in deciding on a style guide in the beginning of the project paid off in the end. Even though there were three of us designing the different pieces, they seem cohesive because of the visual system we developed. It was also helpful to remain flexible while we worked with different applications of the visual elements, as this process allowed our brand identity to be refined and ultimately strengthened.

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project 03 :: synopsis

This project was a challenge because of the sheer amount of information we were dealing with. I suppose that was the point, as an "information design" project.

When I began the project, I had my own conceptions about the trail systems in Des Moines and how users might want to interact with them, as well as the information that was available about them. Therefore, the research I completed through this project was essential. I found a variety of maps online that provided different levels of information. I also explored other digital platforms like apps that have already been created and provide users with similar information to what I wanted to create.

The goal I wanted to accomplish in this project was to create one resource that provides information about the downtown trails in Des Moines, from Gray's Lake on the west to the Des Moines River on the east. It would lay out how the trails connect, and what sort of amenities are available along them (i.e. attractions, restaurants, and parking lots). I believe I achieved a visually pleasing prototype of such an app, but I think there is still much functionality that can be improved upon (with more time and a larger team of researchers and developers!).

Some of the principles from the readings that I was able to employ within the app included "provide options" and "don't reinvent the wheel." I provided options within my app by creating a variety of ways for the user to get to the information they need, and I stuck with the "wheel" that has already been invented by using some of the principles of Material Design.

If I were to enhance this project, I would use Adobe Muse, as some of the functionality I desired was limited by InVision or became too time consuming for the time restraints of this project. The time factor also affected how thorough my research was – I would love to have users test my current product, and through a human-centered design process continue to make iterations until a product is reached that would actually greatly benefit users.

Overall, I learned a lot about the research and thought process that goes into creating information design. It is not about making something you as the designer think is helpful or looks pretty, but about using research to inform the creation of something that is genuinely useful in a beautiful way.

project 01 :: project synopsis

It's finished!! Here is the link to the final product on Vimeo:

https://vimeo.com/203969890


I thoroughly enjoyed this project. It was refreshing to be able to create something so personal. Now that I am a junior, my graphic design education is moving from focusing on foundational skills to being able to think about myself as an individual designer, and I'm pleased with how my final product turned out! I love that I was able to incorporate so many of the creative things I enjoy.

I feel like I successfully accomplished my goal of demonstrating my technical skills of hand lettering, video-making, and storytelling (attributes that may be valuable to a future employer) while still creating something that is useful, inspiring, and encouraging to the general viewer.