This project was a lot of fun to work on! It was especially rewarding because of the collaborative aspect. It felt like real-life experience working with a team of creatives. We worked together through the brainstorming, brand identity ideation, sketches, and iterations, and each individual brought her own unique insight into the project.
Our final brand, Mod with Purpose, is a store that sells modern and contemporary furniture in East Village in Downtown, Des Moines. It is fresh, clean, and modern with a high-quality-yet-playful vibe. This is Mod with Purpose's philosophy: "Our purpose is to provide you with beautiful, modern furniture that will last a lifetime. In our designs, form always follows function. Every piece is made with purpose in mind."
It was exciting to see how our hard work in deciding on a style guide in the beginning of the project paid off in the end. Even though there were three of us designing the different pieces, they seem cohesive because of the visual system we developed. It was also helpful to remain flexible while we worked with different applications of the visual elements, as this process allowed our brand identity to be refined and ultimately strengthened.
