We brainstormed name ideas and visual elements to create the identity system of our brand.
Here's the resulting whiteboard:
As you can tell (or maybe not), in the very left-hand bottom corner is where we stumbled across the name we decided to go with: Mod With Purpose.
Not only do we like the sound of the name and its slight play on words, but we also think it accurately portrays three aspects of our brand image:
- our store sells modern furniture and has an overall modern vibe
- hence, "mod"
- our store represents creators of furniture that is durable, functional, and made to last
- hence, "with purpose"
- we know we put out well-designed, quality products, but we don't take ourselves too seriously
- hence, the play on words
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