project 04 :: identity systems

Something I have noticed about identity systems: the use of texture and material.

Much of this identity is solidified by the wood and the metal tools:

see project here

see project here

Similarly, this furniture brand uses the materiality of the wood and the highly textured black paper:

see source

I also love how both of these furniture websites utilize clean, white backgrounds in conjunction with a specific typeface and a single accent color. Both employ the same method to create very different looks.